Articles - Network
I Am NOT a Corporation! But I'll
Take the Profits!
Author: Joe Bingham
What do you think are the keys to
earning BIG BUCKS on the
First, let's break this down into two categories. Category #1
entails offering an extensive line of products, extensive
services, departmentalizing your web design, accounting,
billing, shipping, receiving, marketing, sales, inventory,
personnel management, staffing, administration...
Whoa! What is this? I am not a corporation! I'm one person with
a PC in my bedroom, screaming kids, barking dogs, a skeptical
spouse, a regular job, and two hours between the kid's bed time
and mine to try and make a difference in all our lives.
So, what's category #2?
Category #2 is affiliate programs or MLM.
Ok great, but what are the keys there? Actually, they are almost
the opposite of the keys to success for the category #1
business. There are 3 main points, and each intertwines
logically with the other. Here they are.
Part of the magic of network marketing over the Internet is how
little it takes to get started. In fact, it's a mistake to have
a large initial investment. The vast majority of MLM programs cost no more than $50 to join. In real world terms, starting a
business for ONLY $50 is unheard of! On the Internet, however,
it's a reality. Many programs pay commissions of 40-50% on
referrals as well, making a return on your investment incredibly
So why dump a large investment into a program BEFORE you can see
how well it will work for you when you can start much more
easily with little to lose? Besides, the BIG Bucks do not come
from ONE sale, but multiple sales generated by a large network
in your downline, and that large downline is much more likely to
develop if the initial cost to joining your program is a small
The real key to success in network marketing is through a
successful downline. If you are a great recruiter yourself, you
will do better than someone who isn't, but even still, there is real POWER in the mathematics of geometric progression in a
network. Ideally, each person you recruit joins others in the
next level under you, and they in turn create the next level
beyond that. The numbers per level grow exponentially so long as
each member that joins also refers others. Again, low investment
is one key that will ensure all referrals will in turn gain
The POWER for creating wealth lies in the numbers, not in
anything you do individually --- EXCEPT being a good sponsor
that helps develop successful downline members. Remember,
working for them only benefits you. Their success is your
This is the one key shared by all businesses on and offline
alike. You have to advertise. It does not matter how good your
program is if no one knows it's there.
This is where you place your investment and money, not in the
initial purchase. With a good program, however, you should never
have to put outside money into it after your first promotional
efforts. You still keep your initial investment low by using
profits from sales to buy the next round of advertising, or by
using free advertising methods.
If a program cannot fund itself after initial promotional
efforts, you must first evaluate the kind of promotion you
invested in, and if you deem that to be sound, you must then
evaluate the program itself. Don't just keep pumping money into
a program that does not make enough sales to pay for itself. If
it's not making it, cut your losses and move on. Find one that
Unless you are a corporation, the Internet is NOT a place for a
large investment. Invest a little and shoot for a lot.
The only other aspect to consider is the product or products you
are selling. Investing in programs that offer something of REAL
value WILL achieve better results. Don't buy into a program
based on how well you like the payout unless that's all you're
intending to sell. If you're out to sell something of value both
you AND your downline will find the job much easier to do.
There's still going to be an element of work involved no matter
what anyone tells you. However, the Internet and network
marketing through an MLM do offer those of you with a PC in your
bedroom, screaming kids, barking dogs, a skeptical spouse, a
regular job, and two hours between the kid's bed time and your
own, a way to make a difference in all your lives... if you work
hard, work smart, and DO IT!