How would you like to reap the
benefits of getting listed in the
largest and most popular searchable directory on the net?
At last count, Yahoo receives over 180 million visitors a month.
Can you imagine the kind of traffic you'll receive by getting
just a small percentage of Yahoo's traffic?
For many, getting listed in Yahoo is like winning the lottery:
millions enter, but only a few are accepted.
However, by following the 7 simple steps listed below you'll be
able to :
o jump past the millions of websites vying for a listing
o get
your site listed
o receive more targeted visitors o and
ultimately earn more money.
Here's how to get your site listed in Yahoo:
1. Focus on a GOOD Keyword
Understanding which keywords people are actively searching can
mean the difference between your site getting 50 visitors a day
or 1000 visitors a day. So, you'll need to target keywords that
people are actively searching for to get any meaningful source
of traffic.
Here are 2 ways to Discover Popular Keywords:
- Wordspot -
http://www.wordspot.com
- Good Keywords -
http://www.goodkeywords.com
2. Set Up an New Domain
It's a good idea to create an entirely new domain using the
Keyword you came up with in Step 1.
Sure, it may involve an upfront cost:
- $15 / year for a domain name + year worth of hosting (Find
this Amazing price at http://www.doteasy.com
)
- $199 for an
Express Submission.
- Total Cost = $214 dollars
However, just imagine how many visitors you can bring with a
Yahoo listing. For instance, let's say you can bring 500
visitors a day (a conservative estimate). This comes out to
about 182,500 visitors in a year.
A total cost of $214.40 for 182,500 adds up to less than 1/10 a
penny a visitor. Plus, if you submit this new site to the
various search engines, you will gain even more visitors. You
won't find a better bargain out there.
3. Create Unique Content
Setting up a new domain is not enough for getting into Yahoo. To
get into Yahoo, you'll need to present unique content for the
Yahoo editors. Remember, each site that's submitted to Yahoo is
reviewed by live humans.
So how do you create unique content for the Yahoo reviewers?
One way to do this is to find gaps in Yahoo's listings, and
provide the information to fill in those gaps.
Simply search Yahoo's category listing in the subject area you
plan on submitting to and finding an area that is lacking
content. Then, your job is to simply create the content to fill
in the gaps for them.
Don't worry, you don't have to create a massive 500 pg. website.
7-10 pages of unique content (including links to other sources)
should be more than adequate to get you listed.
4. Title of Your Site Should Be On Your Actual Website.
In most cases, the yahoo reviewers will use your company name as
the title of your listing. So if you have the ability to do so,
you might want to consider this in choosing your business name.
When deciding on your business name, be sure to include your
most important keyword (Step 1 above) in it.
If you already have a business name, you might want to fill out
another "Doing Business As" form with your local courthouse and
create another assumed name for your business.
5. Create a Very Brief Description
Try and keep your description text to 12 words or less of
advertising and hype free text. However, be sure to include your
important keyword (Step 1) into the description.
6. Choose a Specific Category and Secondary Category
Yahoo distinguishes sites as either commercial or non-commercial sites. If your site is selling anything at all than
your site belongs in the Business and Economy section of Yahoo.
Try and be as specific as possible when trying to submit your
site into Yahoo's first and secondary categories. This will help
target your visitors and limit the amount of competition your
site will have.
7. Implement a Back Up Strategy
Even though you did everything right, you still may not be
included into Yahoo's directory. Don't worry, follow this back
up strategy:
If you used the Business Express service to submit your site and
didn't get in with your first try, you'll be sent an email
within 7 days stating why you weren't listed. Here's you second
chance to get in. Simply fix the problem that they've indicated
and then contact again your reviewer to inform them of the changes
you've made in what's know as the "appeal" email by Yahoo.
If you did not use the Business Express service, you may want to
contact Yahoo about your submission. When contacting Yahoo, I
suggest you include the date of your submission as well as the
title and URL of your web site.
Yahoo is swamped with emails, so sending them an email to them
may be ineffective. What I suggest is that you either call or
write to them about your site's listing (writing is the
preferred method). Here's Yahoo's contact information:
Yahoo!, Inc. 3420 Central Expressway, 2nd Floor Santa Clara, CA
95051 Main Corporate Telephone: (408) 731-3300 Fax: (408)
731-3301 User Support Telephone: (408) 731-3333 - LISTING NUMBER
Extension #1: For information on submitting a new URL Extension
#2: For information on making changes to an existing listing in
Yahoo! Extension #3: Information about Yahoo! search results
When contacting Yahoo, it's a good idea to get to the point
quickly. Simply ask if they have had a chance to review your web
site and reiterate how your site adds value by providing unique
content to their directory.
So now you have the information needed to get your site listed
in the biggest directory on the net. WHY STOP HERE? Why not use
the information presented above to get more sites listed?