If you are paying for online
advertising in any form, you need
to know that you're getting results. So before you place your
next ezine ad, let's talk about tracking. There are many
different situations where you may want to track clicks such as
signature lines, banners, articles, ad swaps and text ads.
By coding your url's with some kind of software or an online
third party service, you'll know at a glance just how many hits
you've received from your latest venture. It's really not as
hard as it sounds and there are many free services you can use
that won't cost you a dime. Let's take a closer look at a few of them.
Offering two versions, a free and a paid service coined
"Professional," it's simple to sign up and start using. The Pro
version runs $10.95 a month and allows you to not only track
clicks, but actual sales - plus you can use your own domain in
the coded links. The free option is simply a stripped down
version - minus the advanced features and counting only clicks.
Complete reports can be mailed to you weekly \ or daily; your
Another third party service totally free that will mail you a
daily report of all activity on your links. You simply assign a
different coded link for each url you'll be using. If you have
more than one domain you'll need to set up a separate account
for each one
This is an actual CGI script you purchase for $47.00 and install
on your own server. It only runs on Unix servers (so it's not an
option if you're using Windows NT). It gives you one click stat
reporting all in one place. Each campaign shows you the
referring url, what browsers your visitors used, hits per hour,
per day and more. Try it 30 days risk free.
This is another CGI Perl script that you install on your own
server. For Unix only; running $45.00 but for an additional fee
they'll install it for you. Allows you to use your own domain in
the coded links.
By taking advantage of the above tools you'll be able to tell at
a glance, which ads were a good buy and just how much activity
your links are getting. These services and scripts allow you to
make the most of your advertising dollars so you know what's
working and what’s not.
So stop throwing good money after bad by implementing a link
tracking system today, you'll make more informed advertising
About the author:
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